I. Introduction
A. Purpose and objectives of plan B. List of the five leading crisis scenarios C. Key audiences D. Internal audiences E. Determining when there’s a crisis and who decides F. Crisis communications manuals, Web sites and practice drills
II. Core Information
A. Crisis directory, including crisis team with 24/7 contact info B. Spokesperson designation C. Media lists D. Vendor lists E. Internal staff by specialty F. Key outside experts by specialty G. Local officials and emergency personnel H. Other OLDMs (opinion leaders and decision makers) I. Facility/organization information J. Crisis communications center and offsite facility K. Scenario-specific messages L. Related URLs and links
III. Specific Crisis Response
A. Message development B. Web page C. Media relations D. Internal audience communications E. Online, media and key audience monitoring F. Q&A
IV. Post-Crisis Evaluation
A. Debriefing B. Research C. Steps to improve
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